Design Is Beautiful — But It Must Have a Greater Purpose This is one for us designers - A Reminder In today’s digital-first world, design surrounds us—sleek apps, bold campaigns, refined packaging, captivating websites. The aesthetic bar has never been higher. But amidst the gloss and gradients, a simple truth often gets lost: Pretty and Beautiful is easy. Purpose takes intention. Design isn’t just how something looks—it’s how it works, what it communicates, and who it serves. It’s strategy made visible. And without purpose, even the most beautiful design is nothing more than decoration. What Is Purpose-Driven Design? Purpose-driven design begins with intention and ends with impact. It’s about aligning creativity with clarity, aesthetics with empathy, and beauty with function. At its core, it asks: • Who is this for? • What problem does it solve? • How does it serve the user, the brand, or the world? 1. Empathy Over Ego Design is not self-express...